I purposefully try not to read Techcrunch, but this came across the twitter and – weak as I am – I bit.
One annoying thing for us is when an embargo is broken. That means that a news site goes early with the news despite the fact that they’ve promised not to. The benefits are clear … Traffic and links flow in to whoever breaks an embargo first.
That means it’s a race to the bottom by new sites…
From now our new policy is to break every embargo. We’ll happily agree to whatever you ask of us, and then we’ll just do whatever we feel like right after that.
After all, if you’re going to run the race to the bottom, then honesty-be-damned you’d better win.